A cover speaks a thousand words

 In News
January 24, 2017
Amy Nicholls

Lets talk about the old saying, “Never judge a book by its cover” –  unfortunately unless your name is Stephen King people are judging… It is a known fact that the attention span of an average person is now 8 seconds. If you do not get their attention in the first 8 seconds, that potential customer could be lost for good. How do you fix this? By making a book look intriguing. This one is best left to the experts.

A publisher will assess your book and think about the sale-ability of the book, their unemotional attachment to the story helps them view from outside the box. Safe to say they aren’t going to choose an uninteresting cover and go with grandma’s favourite sweater as the cover, unless of course the book is about grandma’s favourite sweater.

At Nicholls Publishing we have heard of some horror stories of some self-published authors who do not have the know-how of graphic design and the results are untidy or its missing the most crucial grabbing point of the book’s concept, Sometimes it screams cheap. If you don’t know how to do something, Hire someone who does.

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